Mobile television has generated a huge amount of controversy. Some analysts think it will be a big hit and some think it will be a colossal failure.
Some analysts say the future is primarily in short clips of five minutes or less, some think full-length programs and even feature-length movies will be part of the mix.
Some analysts predict the success of on-demand videos and programs and some predict the success of live streaming.
Our take on mobile TV's future
Wireless Internet & Mobile Computing believes that after mobile TV's growing pains are over, the service will be a major application in the United States and overseas.
We believe the future will be based upon both on-demand programs (short clips and full length programs) as well as live streaming. Indeed, without live programs and full length programs, mobile TV will never live up to its potential.
We also believe mobile TV create a huge new ecosystem for the wireless industry. It brings into play the multibillion dollar worldwide broadcast, cable TV and movie industries.
In addition, it also opens significant opportunities for advertising. Consumers are used to watching commercials on TV and they will accept ads on mobile programs, assuming the commercials are appropriate to the length of the video.
Wireless Internet & Mobile Computing's consulting services can help you examine the mobile TV marketplace, develop marketing materials such as white papers, provide on-site corporate tutorials and establish and write related weblogs.
More than a year ago we established our own mobile TV weblog, "Reiter's Mobile TV Report," that provides a wealth of free news and analysis.
